Hiiu Gourmet received support from the Hiiu Cooperative Association Leader program "Purchase of equipment for innovative valorization of raw materials for Hiiu tea blends and flavor blends." (total project volume 10,431.64 EUR, support 6,258.98 EUR). The project will purchase a freeze-drying oven, dryer and mixer.
In 2021, Hiiu Gourmet received support from the Leader program for the project "Hiiu Gourmet sales (e-sales) complex, contactless solution for crises" (total project volume 6,560.-EUR, support 3,936.-EUR). The project improved Hiiu Gourmet's online store. New photos were taken, which are used throughout marketing measures, including in print and social media. The so-called "full circle" for product sales is being developed, starting from advertising the online store, better customer service and communication (to create a customer base, feedback opportunity, etc.), packaging products in an environmentally sustainable and high-quality manner, adding Hiiu Gourmet promotional flyers and new product offers for after-sales.
Hiiu Gourmet updated its product packaging with the help of a mentoring program
- Tea box design
- Bulk packaging for the HORECA sector
- Presentation boxes for the HORECA sector
- Updated homepage